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Circle Monday Pasta Club Logo

THE MONDAY PASTA CLUB

BRANDING

The Monday Pasta Club is a weekly recipe page dedicated to the love of Pasta. We developed the branding identity, social templates and various design materials in line with the brand's essence of young, fun, and contemporary with a heavy dollop of retro. 

The monday pasta club logo on a street sign
The Monday Pasta Club various design stickers ontop of a pasta photograph

BEHIND THE BRAND

We developed a colour palette of high contrast as well as a nod to the Italian flag. Macaroni and Farfalle pasta shapes became the brand's mascot characters - heavily influenced by retro food character illustrations. 

+  BRANDING IDENTITY
+  SOCIAL MEDIA TEMPLATES
+  PRINTED COLLATERAL CONCEPTS 

The Monday Pasta Club Brand Guidelines
The Monday Pasta Club Recipe Design ontop of a retro pasta dish photograph
The Monday Pasta Club Pattern Branding

INTERESTED IN WORKING TOGETHER?

Fill out our contact form and we can talk about the exciting next steps!

2 glasses of water and a open book on a white table
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