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DORMER WOODCRAFT
BRANDING + SOCIAL MEDIA + PACKAGING
We had the joy of developing the branding, packaging and social media templates for Dormer Woodcraft.
We developed a branding persona that bridged timeless typography with a modern and playful twist. The important values of nature and sustainability are embodied through the use of an arboreal colour palette
BEHIND THE BRAND
Dormer Woodcraft is run by Ross Dormer an arborist, sawyer and craftsman with a passion for utilizing wood that would have otherwise ended up as firewood. Each product is created with its own personality and characteristics of bends and dips, these traits are symbolized in the fluid typography treatment in their branding.
+ BRANDING STRATEGY
+ LOGO SUITE
+ CURATED COLOR PALETTE
+ TYPOGRAPHY SYSTEM
+ BRAND GUIDELINES
+ SOCIAL MEDIA TEMPLATES
+ PACKAGING DESIGN
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