What a pleasure it was to develop the logo for the world's first-ever mixed reality experience The Butterfly Trail for PixelArtworks & Outernet London. 

The Logo is inspired by the experience with it's vintage and fantastical elements... not to mention the beautiful butterflies.

 

The experience was brought to life with the aim in creating an experience that renewed people’s commitment to preserving natural habitats and sparked an affinity for these magical creatures.

 

The Butterfly Trail is the first Pixel Artworks Originals Feature, that takes visitors on a journey through Professor Pelegrin’s botanical workshop and glasshouse. Here visitors are immersed in a spectacular magical world where AR and LED visuals connect to create showstopping moments. They can interact using only their smartphone browser to transform digital chrysalises into glittering butterflies that then land in the palm of their hand. The higher the score, the more fantastical the real-time animations within the content are!