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GPA'S BIKE SHOP
BRANDING
GPA's bike shop is run by a Grandpa, GPA, who has a passion for repairing, restoring and upgrading bicycles.
We developed a brand identity that encompasses his traditional ways with a structured type alongside a custom mark of the bike which adds a subtle modern flair.
BEHIND THE BRAND
A brand identity that speaks truth to the traditional techniques of their services whilst elevating it in a modern twist using the bicycle as a contemporary mark element within the primary logo as well as a stand-alone pattern.
+ BRANDING STRATEGY
+ LOGO SUITE
+ CURATED COLOR PALETTE
+ TYPOGRAPHY SYSTEM
+ BRAND GUIDELINES
+ BUSINESS CARDS
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